Your wardrobe is an investment that should be protected. Every morning, you sit in front of your mirror and carefully apply eyeliner, lipstick and foundation. You spritz hairspray across your coifed hair, dab on deodorant and dab on some perfume. And men, we are speaking to you too! Today’s man has plenty of products that work their way into your day-to-day routine. All these rituals are an important part of your beauty routine. Even though they are virtually invisible, the essential oils and alcohol content contained in many beauty essential products are enemies of many fabrics.
Wait a minute. Aren’t some of these the same products that we are told can actually help remove stains? It is a common myth that hairspray, baby powder and club soda will miraculously cure stains. As a trusted expert, we never recommend our customers use these products for stain removal. In terms of cleaning properties, seltzer is the same as your tap water. Most hairsprays contain alcohol, which may damage fabric and cause discoloration. On the wrong fabric, baby power can dull the soiled area in comparison to the rest of the garment.
Prior to getting dressed, do your best to use the majority of your beauty products. It is the best way to prevent any possible damage or mishaps. Perfume and lotion should be allowed adequate time to try completely on your skin. Men using aftershave or cologne should also keep this in mind. Many a fine silk necktie or bespoke shirt has met its fate due to a slight time issue. The damage may not be immediately apparent – but the chemical reactions will do their bidding over time.
Today, there is a multitude of deodorants to choose from. While there have always been issues in this area, the stronger deodorants seem to be causing additional havoc. Over time, the ingredients break down a garment’s fibers causing possible permanent discoloration, rips and tears. In addition to ample drying time, we further recommend the use of underarm shields. These inexpensive pads collect the sweat and chemicals thus saving your favorite garment.
Let’s talk about lotions and fake tanners. Despite what the product label states, we advise you to wait the recommended time. Then, wait an additional five to ten minutes. If you just had a tanning session, it is best to wear loose clothing. A tan typically takes a few hours to completely soak into your skin. Once completely dry, your tan will no longer be a danger to your favorite outfit.
Unfortunately, mishaps can happen despite how careful you are. A simple hug from a friend may result in a lipstick stain. The warm summer air may cause your fake tan to leave some very, real stains on your sheets. When this happens, do not try to clean it yourself with water. Makeup is considered an oil-based stain so water will not remove it. Instead, bring your garment to a professional drycleaner to take over.
For our boutique friends, we thought we’d offer some helpful advice when dealing with your clientele. While many people may already be aware of beauty product hazards, don’t take it for granted that everyone is informed. Take the time to speak with your clientele. They’ll appreciate you taking the time to discuss such important garment care tips. In fact, we offer various brief clothing care courses for you and your team. It is the little extras that speak of your team’s level of technical knowledge and demonstrates a true desire to help clients above and beyond.